Geographical Research

Abstract 

Introduction: One of the most important approaches in urban design policy-making is considering behavioral insights in developing behavior change strategies. However, a comprehensive examination of the factors influencing this approach has not yet been conducted, and only a limited number of studies have addressed this issue. This research investigates the factors influencing individuals' behavioral insights to be utilized in urban design policy-making. 

Methodology: This systematic review, employing an analytical-quantitative approach, follows PRISMA guidelines and content analysis to identify key components and influencing indicators. Relevant articles were extracted from databases including Google Scholar, ScienceDirect, and Web of Science. The search started in 2011, identifying 1,745 articles. After screening, 26 articles were selected for analysis. Data were coded using content analysis, and key concepts were extracted. These concepts were organized into main and subcategories, and the Shannon entropy method was applied to determine the weight and priority of the indicators. 

Findings: out of 7 key factors influence behavioral insights in urban design policy-making with an emphasis on reducing greenhouse gas emissions. Among them, choice architecture, identity, and social influence held the highest significance, whereas human emotions and monitoring and control were emphasized the least in various studies. The most important sub-indicators included others' behavior, societal norms, and community lifestyle. Additionally, education, trust in the message sender, and message personalization were found to be influential. The least significant factors included observing the behavior of prominent individuals, belief in the ability to perform behavior, and short-term rewards. 

Conclusion: The seven key factors including choice architecture, identity, social influence, social capital, rational justification, monitoring and control, and human emotions play a role in shaping behavioral insights for urban design policies, particularly in reducing greenhouse gas emissions.