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Volume 39, Issue 2 (2024)
GeoRes 2024, 39(2): 215-223 |
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Research code: 1612
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Received: 2024/05/5 | Accepted: 2024/06/26 | Published: 2024/07/10
Received: 2024/05/5 | Accepted: 2024/06/26 | Published: 2024/07/10
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Alidadi S, Dehghan H, Rezaei N. The Role of Cultural Factors in the Development of Medical Tourism in Primary Health Tourism Centers in Iran. GeoRes 2024; 39 (2) :215-223
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1- Department of Sociology, Economics and Development, Faculty of Humanities, North Tehran Branch, Islamic Azad University, Tehran, Iran
2- Department of Social Sciences, Faculty of Humanities, North Tehran Branch, Islamic Azad University, Tehran, Iran
3- Tourism Research Group, Research Institute of Cultural Heritage and Tourism, Tehran, Iran
2- Department of Social Sciences, Faculty of Humanities, North Tehran Branch, Islamic Azad University, Tehran, Iran
3- Tourism Research Group, Research Institute of Cultural Heritage and Tourism, Tehran, Iran
Abstract (874 Views)
Aims: This study aimed to examine the influence of social factors on the growth of medical tourism in primary health tourism centers in Iran, taking into account the significant role of the medical tourism industry in the global economy and Iran's capabilities in this sector.
Methodology: The study utilized a descriptive-analytical approach, collecting quantitative data through a questionnaire tool between 2021 and 2023. The research's statistical population consists of medical tourists from the five main provinces known for providing comprehensive health tourism services: Tehran, Mashhad, Shiraz, Tabriz, and Ahvaz. A total of 384 people were chosen for the study using a combination of cluster sampling and quota sampling methods. Data analysis was conducted using SPSS 22 software and Lisrel structural equation modeling software.
Findings: The rise of medical tourism is strongly correlated with influential social variables, particularly spiritual culture and material culture. By employing the structural equations model, it was found that the coefficient for spiritual culture was 0.92, whereas the coefficient for material culture was 0.73. The cumulative effect of these social factors was determined to be 0.61.
Conclusion: Cultural influences, including spiritual and material culture, play a crucial role in defining the medical tourism industry in Iran's main health tourism centers.
Methodology: The study utilized a descriptive-analytical approach, collecting quantitative data through a questionnaire tool between 2021 and 2023. The research's statistical population consists of medical tourists from the five main provinces known for providing comprehensive health tourism services: Tehran, Mashhad, Shiraz, Tabriz, and Ahvaz. A total of 384 people were chosen for the study using a combination of cluster sampling and quota sampling methods. Data analysis was conducted using SPSS 22 software and Lisrel structural equation modeling software.
Findings: The rise of medical tourism is strongly correlated with influential social variables, particularly spiritual culture and material culture. By employing the structural equations model, it was found that the coefficient for spiritual culture was 0.92, whereas the coefficient for material culture was 0.73. The cumulative effect of these social factors was determined to be 0.61.
Conclusion: Cultural influences, including spiritual and material culture, play a crucial role in defining the medical tourism industry in Iran's main health tourism centers.
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