Geographical Research

In the comparative market of tourist, attempt for tourist from different destinations is a strategically goal. One method of attracting tourist to destination is attention to preferment of destinations quality. Because tourists are search the destinations whit height quality for rest and pleasure. Therefore in this study, the samples had been selected from 16 rural of small Lavasan rural district from Shemiranat County That has been counted as a Tehran tourism destination. This study is based on practical- explorative methodology from aspect of data gathering and identifying the effective dimensions of rural environmental quality in attraction and tourism development. From aspect of community characters description, this study is descriptive and is analytical from aspect of correlation between destination rural quality of environment with tourism development and attraction. In this study, for data gathering had been used of Library resources and field techniques and methods of observation and questionnaire based on indicators derived from the theoretical framework. For sampling had been used of Cochran formula with 0.05 coefficient error rate that estimated sample community were 384 people. Gained result of data analysis show that tourist had satisfaction from rural quality of environment in all of 4 dimension of environmental quality of tourism (with 0.05 rate of meaningful) and after the semantic quality in first place (with an average of 4.18), Experimental – aesthetic Quality (with 3.49 average) lay on second place. Also, Pierson correlation shows that there are meaningful relations among all dimensions of environmental quality of destination and tourist attractions. Result of regression too; show that most effective dimension is related to Semantic quality with 0.645 and most ineffective dimension is related to ecological quality with 0.241, on tourist attraction to rural tourist destinations. Based on the result of study, it could be said that destinations environmental quality in different aspect is effective on tourist attraction and its improving could be useful for rural in comparative market of tourist attracting and tourist choosing.